haku: @journal_id 1474 / yhteensä: 134
viite: 82 / 134
| Tekijä: | Thunman, C. G. |
| Otsikko: | Does customer size influence interfirm relationships in services? The case of Swedish banks and corporate customers |
| Lehti: | Journal of Euromarketing
1999 : VOL. 7:4, p. 87-105 |
| Asiasana: | Banking Companies Marketing Service Sweden Scandinavia Europe |
| Kieli: | eng |
| Tiivistelmä: | The size of the corporate customer is one of the generally used segmentation variables in marketing. But how does customer size influence the relationship per se between business actors ? In this article, the relationship btw. banks and their corporate customers in Sweden (companies with over 200 employees) is analyzed. The article deals with how the relationship btw. the company and the bank is influenced by the size of the company in terms of five dimensions: economic, technical, organisational, reciprocity of knowledge and social bonds. The results indicate the relatively low impact of the customer's size on the dimensions of the interfirm relationships. |
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