haku: @journal_id 1474 / yhteensä: 134
viite: 79 / 134
| Tekijä: | Liefeld, J. Wall, M. Heslop, L. |
| Otsikko: | Cross-cultural comparison of consumer information processing styles |
| Lehti: | Journal of Euromarketing
1999 : VOL. 8:1/2, p. 29-44 |
| Asiasana: | EUROPE CONSUMERS DATA MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Data from respondents of three countries were used to examine several conclusions presented in prior literature regarding the style of consumer information processing- attribute vs. brand/choice alternative. Information processing style did not vary between countries but the extent of using intrinsic vs. extrinsic information to make choices. Contrary to prior studies, attribute processing was not found to be the dominant form for a choice task when consumers had few alternatives, low product knowledge, and when the information presentation format facilitates attribute processing. |
SCIMA