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| Tekijä: | Buchholz, A. Wördemann, W. |
| Otsikko: | What makes winning brands different: the hidden method behind the world's most successful brands |
| Lehti: | Journal of Euromarketing
2001 : VOL. 10:3, p. 93-104 |
| Asiasana: | BRANDS CONSUMER BEHAVIOUR SUCCESS |
| Kieli: | eng |
| Tiivistelmä: | This article discusses the secret behind the world's most successful brands. It introduces 5 portals to the consumer's mind. |
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