haku: @journal_id 1474 / yhteensä: 134
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| Tekijä: | Alinor, T. |
| Otsikko: | Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors |
| Lehti: | Journal of Euromarketing
2001 : VOL. 10:1, p. 5-26 |
| Asiasana: | MARKETS STRATEGY CONTINGENCY PLANNING PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | The model presented in this paper examines the relationship between contextual and strategic factors and foreign market entry strategies in the form of: (1) wholly owned marketing subsidiaries, (2) international joint ventures, (3) international strategic alliances, (4) exports. Hypotheses are presented and tested on a sample of Israeli manufacturers who market their products in the European Union. Results show that each entry mode has a different contextual and strategic configuration, thus supporting the need for a contingency view. |
SCIMA