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| Tekijä: | Pinar, M. Rogers, J.D. Baack, D. |
| Otsikko: | An examination of trade show participation in a developing country: An exploratory study in Turkey |
| Lehti: | Journal of Euromarketing
2002 : VOL. 11:3, p. 33-52 |
| Asiasana: | Marketing Exhibitions Turkey Europe |
| Kieli: | eng |
| Tiivistelmä: | This paper presents a study examining trade show behaviour in Turkey. Included is an analysis of the trade show objectives of companies, and reasons for trade show participation, incl. developing prospects in existing markets. Motives of Turkish and U.S. companies for trade show participation are also compared. |
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