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| Tekijä: | Bretherton, P. |
| Otsikko: | The rationale for strategic alliances: An empirical study |
| Lehti: | Journal of Euromarketing
2003 : VOL. 13:1, p. 73-93 |
| Asiasana: | Strategic management Alliances Mergers Competitive advantage Case studies Literature |
| Kieli: | eng |
| Tiivistelmä: | The use of strategic alliances (hereafter as: str/alls.) is growing as acquisitions and mergers (here as: M&A.) often under-perform expectations. This research looks at the literature on str/alls. to gain an understanding of the rationale for str/alls., organizational propensity to enter into str/alls. and their effect on sustainable competitive advantage (here as: comp/adv.). The methodology is qualitative, based on 12 case studies of organizations. The cases are structured around the value chain and modified grounded theory is used for analyzing. A wider range of reasons for entering alliances is substantiated and the theory concerning organizational propensity to enter into str/alls. is supported. Str/alls. are being used to perform many value chain functions as organizations are lacking in both capabilities and resources. These are being accessed by using str/alls. in the search for differentiation, sustainable comp/adv. and superiour performance. |
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