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| Tekijä: | Alegre, J. Cladera, M. |
| Otsikko: | Analysing the effect of satisfaction and previous visits on tourist intentions to return |
| Lehti: | European Journal of Marketing
2009 : VOL. 43:5-6, p. 670-685 |
| Asiasana: | customers travel tourism repeat buying |
| Vapaa asiasana: | customer retention |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study is to analyse the determinants of tourist intentions to revisit a destination, paying special attention to the effects fo satisfaction and the quantity of previous visits. To guarantee an incentive to improve the product, satisfaction must be the main determinant. The contribution that satisfaction with different aspects of a destination makes on overall satisfaction is also analysed. The results show that both satisfaction and the number of previous visits have a positive effect on intention to return. Attributes associated with the basic sun and sand tourist product are the main determinants of overall satisfaction. |
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