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| Tekijä: | Milne, G.R. Rohm, A.J. |
| Otsikko: | Consumer privacy and name removal across direct marketing channels: exploring opt-in and opt-out alternatives |
| Lehti: | Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 238-249 |
| Asiasana: | DATA COLLECTION DIRECT SELLING PRIVACY |
| Kieli: | eng |
| Tiivistelmä: | The authors examine consumer perspectives of data collection awareness and knowledge of name removal mechanisms, such as opt in and opt out, across mail, telephone, and Internet direct channels. The authors investigate consumer privacy states based on the fair information practices of notice (data collection awareness) and choice (knowledge of name removal mechanisms). |
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