haku: @indexterm REPUTATION / yhteensä: 135
viite: 73 / 135
| Tekijä: | Hampton, F. |
| Otsikko: | How to manage online corporate reputation |
| Lehti: | Admap
2004 : JUN, VOL. 39:6, (451), p. 27-29 |
| Asiasana: | Internet reputation |
| Kieli: | eng |
| Tiivistelmä: | The article deals with managing corporate reputation in the growing number of online newsrooms and weblogs. It should be taken into consideration that there is no control of the accuracy of content online, and yet consumer are increasingly using the Internet as a "pre-shopping" resource. |
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