haku: @indexterm REPUTATION / yhteensä: 135
viite: 56 / 135
| Tekijä: | Castro, G. M. de Navas Lopéz, J. E. Lopéz Sáez, P. |
| Otsikko: | Business and social reputation: exploring the concept and main dimensions of corporate reputation |
| Lehti: | Journal of Business Ethics
2006 : FEB II, VOL 63:4, p. 361-370 |
| Asiasana: | reputation corporate image image |
| Vapaa asiasana: | corporate reputation social reputation business reputation |
| Kieli: | eng |
| Tiivistelmä: | The importance of corporate reputation as a strategic factor is highlighted by various theoretical approaches, among which the arguments of the Resource-Based View are special worthwhile. This article uses findings from an empirical research on Spanish biotechnology firms to identify and measure corporate reputation, highlighting its two key components: "business reputation" and "social reputation". |
SCIMA