haku: @indexterm REPUTATION / yhteensä: 135
viite: 62 / 135
| Tekijä: | Capozzi, L. |
| Otsikko: | Corporate reputation: our role in sustaining and building a valuable asset |
| Lehti: | Journal of Advertising Research
2005 : SEP, VOL. 45:3, p. 290-293 |
| Asiasana: | reputation communication |
| Kieli: | eng |
| Tiivistelmä: | This paper examines the role that communications plays in building and maintaining reputation, what should be done to measure efforts in this area and the value of a positive corporate reputation. |
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