haku: @journal_id 1459 / yhteensä: 136
viite: 37 / 136
| Tekijä: | Yatsko, P. |
| Otsikko: | Spreading it thin |
| Lehti: | Far Eastern Economic Review
1997 : APR, VOL. 160:16, p. 54-55 |
| Asiasana: | MANAGEMENT CHINA COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | So what happened to the old management axiom that a company should not stray far from its "core competencies?" Among many Chinese managers today , the new mantra is diversify, diversify, diversify. Like from computers to cake. Beijing-based Stone Group, for instance, started out in 1984 designing software and distributing Compaq computers. Three years later, it began making simple word processors, building both a dominant market share and a reputation as one of China's leading electronic companies. |
SCIMA