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| Tekijä: | Knutson, B: Elsworth, J. Beck, J. |
| Otsikko: | Restaurant discounts for seniors: Perceptions of the mature market |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2006 : VOL. 47:1, p. 61-74 |
| Asiasana: | ageing discount rate restaurants |
| Kieli: | eng |
| Tiivistelmä: | This article discusses restaurant's discounts aimed at persons over certain age. An online survey of 685 persons over fifty showed that these discounts are not the driving force in where they decide to eat. However, most believe that restaurants should offer discounts to older diners. Therefore restaurateurs should consider carefully whether and how to offer discounts. It is also important to consider the overall price-value position that they are offering, not just only the discounts. |
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