haku: @indexterm organizational change / yhteensä: 1363
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| Tekijä: | McGuinness, T. Morgan, R.E. |
| Otsikko: | The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:11-12, p. 1306-1326 |
| Asiasana: | marketing strategy market orientation organizational change learning |
| Kieli: | eng |
| Tiivistelmä: | This paper aims to define a new construct, that is, organizational change (here as: o-change) capability (hereafter as: o-c-cap.), determining an organization's effectiveness in implementing marketing strategy. O-c-cap. is identified as a distinctive new construct integrating stages in leading and managing o-change. The framework shows how the new construct relates to market orientation and learning orientation in jointly influencing the success of dynamic strategy outcomes. |
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