haku: @indexterm Korea / yhteensä: 137
viite: 90 / 137
| Tekijä: | Miracle, G. E. Chang, K. Y. Taylor, C. R. |
| Otsikko: | Culture and advertising executions: a comparison of selected characteristics of Korean and US television commercials. |
| Lehti: | International Marketing Review
1992 : VOL. 9:4, p. 5-17 |
| Asiasana: | TELEVISION ADVERTISING CULTURE INTERNATIONAL MARKETING BRAND NAMES KOREA USA |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA