haku: @indexterm Korea / yhteensä: 137
viite: 80 / 137
| Tekijä: | Chaponniere, J. Lautier, M. |
| Otsikko: | Breaking into the Korean Market - invest or license? |
| Lehti: | Long Range Planning
1995 : FEB, VOL. 28:1, p. 104-111 |
| Asiasana: | KOREA LICENSING INVESTMENT |
| Kieli: | eng |
| Tiivistelmä: | German and French firms are latecomers in Korea which is considered a very difficult country in which to do business. This article compares both countries' strategies for entering this dynamic market. French firms have given the priority to low control modes of entry (export and licensing) while German firms have preferred higher control modes (from joint venture to wholly owned subsidiaries). Liberalization measures have led several foreign firms to formulate their manufacturing activities and to invest in retail activities in order to gain a tighter control of the distribution of their exports. |
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