haku: @indexterm SOFT DRINKS INDUSTRY / yhteensä: 137
viite: 90 / 137
| Tekijä: | |
| Otsikko: | Carbonated soft drinks. |
| Lehti: | Market Research Great Britain
1987 : SEP, VOL. 26, p. 31-40 |
| Asiasana: | SOFT DRINKS INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A market overview is presented including mixers, colas and other carbonates. The restructuring of the market is discussed. Volume and value sales data are presented. Sources of supply are listed, exports and imports are compared. Market sectors are identified and described. Colas dominate the carbonates market. A general consumer profile is drawn. The shift from catering outlets the food retailers is discussed. The most important brands are listed and brand positions analyzed. Coca and Pepsi strategies are compared. Market shares are presented. Many of the newest launches have been diet versions of existing brands. Expected future demand trends are outlined. |
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