haku: @indexterm SOFT DRINKS INDUSTRY / yhteensä: 137
viite: 75 / 137
| Tekijä: | |
| Otsikko: | Carbonated drinks. |
| Lehti: | Market Research Great Britain
1989 : SEP, VOL. 30, p. 1-14 |
| Asiasana: | SOFT DRINKS INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A report is presented covering the UK market for carbonates. It is divided into three sectors: mixers, colas and other carbonates. The market is found to be one of the UK's leading growth sectors. Volume and value sales data are published. Sources of supply are examined. The role of overseas trade is evaluated. The market is segmented, market sectors are described. Usership and purchasing patterns are examined, consumption is analysed by sex, age group, social class, and region. Manufacturers and brands are listed, brand shares are compared. Advertising and promotion strategies are discussed. Major product innovations are mentioned. Retail distribution is examined. Sales are forecast, a future outlook is summarized. |
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