haku: @journal_id 4611 / yhteensä: 138
viite: 135 / 138
Tekijä: | Spickett-Jones, J. Kitchen, P. Reast, J. |
Otsikko: | Social facts and ethical hardware : Ethics in the value proposition |
Lehti: | Journal of communication management
2003 : VOL. 8:1: p. 68-82 |
Asiasana: | ETHICS REPUTATION DIFFUSION BRANDS COMMUNICATION TRUST |
Kieli: | eng |
Tiivistelmä: | This article makes a case study for the communication strategy. Article suggests that moral and ethical values a valuable components in organization´s reputation. Also implications for the role of maintaining reputation and trustworthiness are introduced. |
SCIMA