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| Tekijä: | Macnamera, J. |
| Otsikko: | The crucial role of research in multicultural and cross-cultural communication |
| Lehti: | Journal of Communication
2004 : VOL. 8:3, p. 322-334 |
| Asiasana: | COMMUNICATION INTERNATIONAL PLANNING |
| Kieli: | eng |
| Tiivistelmä: | This article examines marketing communication across cultures. Especially is examined cultural considerations in the field of public relations and corporate communication in the Asia Pacific region. |
SCIMA