haku: @journal_id 4611 / yhteensä: 138
viite: 112 / 138
| Tekijä: | Kugler, M. |
| Otsikko: | What can be learned from case studies in public relations? An analysis of eight canadian lobbying campaigns |
| Lehti: | Journal of communication management
2004 : VOL. 9:1, p. 73-88 |
| Asiasana: | Networks |
| Vapaa asiasana: | Canadian Public Relations Society (CPRS) Communication Theory Case Studies in PR |
| Kieli: | eng |
| Tiivistelmä: | This article investigates the use of case studies to understand the basics of PR strategies. It also analyses Canadian award-winning communication campaigns through a model based on communication theories. The model compares the outputs of different campaigns with similar objectives, deducing their methods of practice. The model will be explained and Canadian lobbying campaigns used as examples. |
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