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| Tekijä: | Penn, D. |
| Otsikko: | Does market research work anymore? |
| Lehti: | Admap
2004 : VOL. 39:2, p. 43-45 |
| Asiasana: | Bias Marketing Market research |
| Kieli: | eng |
| Tiivistelmä: | The article discusses the emergence of doubt about market research and hoe it should be confronted. |
SCIMA