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| Tekijä: | Messina, A. |
| Otsikko: | Public relations, the public interest and persuasion: an ethical approach |
| Lehti: | Journal of communication management
2007 : VOL. 11:1, p. 29-52 |
| Asiasana: | ethics public relations |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses whether ethical persuasion can be part of public relations practice. It is suggested that the public interest is not a standard that individual practitioners can determine, decide, know, or apply to assess the ethics of their practice. Nevertheless, ethical persuasion can be evaluated using other standards. |
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