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| Tekijä: | Verhoeven, P. |
| Otsikko: | Who's in and who's out?: Studying the effects of communication management on social cohesion |
| Lehti: | Journal of communication management
2008 : VOL. 12:2, p. 124-135 |
| Asiasana: | communication management public relations |
| Vapaa asiasana: | social cohesion actor network theory (ANT) |
| Kieli: | eng |
| Tiivistelmä: | The aim of this paper is to provide a theoretical perspective for studying the effects of the communication management/public relations of organizations on the social cohesion of individuals, groups and societies. The paper explores connections between communication management, social capital and social cohesion in Western societies. The hypothesis of decreasing social capital and the hypothesis of increasing contingency are discussed. The paper suggests the actor network theory (ANT) to be a suitable theoretical perspective to empirically study the relations between communication management, social capital and social cohesion. ANT research could shed a light on questions of fact construction, power and group formation of bonding or bridging social capital contributing to more or less social cohesion. |
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