haku: @indexterm VENTURE MANAGEMENT / yhteensä: 138
viite: 57 / 138
| Tekijä: | Cohen, A. B. |
| Otsikko: | Innovation at Du Pont - a real-time perspective ! Du Pont |
| Lehti: | Research Management
1988 : NOV-DEC, VOL. 31:6, p.47-52 |
| Asiasana: | INNOVATION MANUFACTURING MARKETS FINANCIAL RISK VENTURE MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | At Du Pont, an important factor in success was developing not just products, but total systems, including processing chemicals and equipment. The ventures untertaken by the company involved not only new technology but also different manufacturing processes and unfamiliar markets. The most profitable and fastest growing ventures were those where the greatest risks were taken. Among key strategic elements identification of the future market need is the most important. Next, the product must not be too complicated, too hazardous or too costly to fit its market environment. The third major element is proper timing. Innovative long-range research proved often the least risky and most profitable one at Du Pont. |
SCIMA