haku: @indexterm traffic / yhteensä: 139
viite: 29 / 139
| Tekijä: | Lazer, R. Lev, B. Livnat, J. |
| Otsikko: | Internet Traffic and Portfolio Returns |
| Lehti: | Financial Analysts' Journal
2001 : MAY-JUN, VOL. 57:3, p. 30-40 |
| Asiasana: | INTERNET PORTFOLIO MANAGEMENT TRAFFIC INVESTORS |
| Kieli: | eng |
| Tiivistelmä: | The authors examined whether traffic data on sites owned by publicly listed Internet companies provide information about the future of those companies that is useful in portfolio management. The study shows that when Internet companies are classified into portfolios according to above- median and below-median traffic data, the more popular sites provide significantly better stock returns than the less popular sites. These results may be explained by the superior ability of popular sites to attract advertising revenues and extract greater compensation from affiliated sites. They may also indicate investors' perceptions that the more popular sites have greater network externalities and have the ability to generate higher future profits and cashflows. |
SCIMA