haku: @journal_id 15 / yhteensä: 1397
viite: 58 / 1397
| Tekijä: | Pitt, L-F. (et al.) |
| Otsikko: | The Internet and the birth of real consumer power |
| Lehti: | Business Horizons
2002 : JUL/AUG, VOL. 45:4, p. 7-14 |
| Asiasana: | Consumer behaviour Internet Companies Psychology |
| Kieli: | eng |
| Tiivistelmä: | This article examines the role of the Internet on the consumer behaviour. It deals with the impact of the Internet on the relationship change btw. the consumers and corporations. Presented are reasons for consumer impotence and changing power dynamics, and strategies for handling adverse sites, that is, embracing, litigating, placating, or capturing them. |
SCIMA