haku: @journal_id 15 / yhteensä: 1397
viite: 48 / 1397
Tekijä: | Kuperman, J.C. |
Otsikko: | Communicating strategy to financial analysts |
Lehti: | Business Horizons
2002 : SEP/OCT, VOL. 45:5, p. 11-18 |
Asiasana: | Stock markets Companies Shareholders Public relations Communication Strategy Mergers Research USA |
Vapaa asiasana: | Information dissemination |
Kieli: | eng |
Tiivistelmä: | Sell-side financial analysts are important to a firm due to their affect to investor behaviour and firm's reputation in the business community. This paper presents a discussion of the issue, relying not only on the literature but also on analysts comments from interviews. Data were gathered as part of a larger research project focused on analysts reactions to acquisition announcements by firms. The findings fit into three different communication topics: content, delivery process, and the general importance of managing the company/analyst relationship. |
SCIMA