haku: @author Brownlie, D. / yhteensä: 14
viite: 11 / 14
| Tekijä: | Brownlie, D. |
| Otsikko: | Market opportunity analysis: a DIY approach for small tourism enterprises |
| Lehti: | Tourism Management
1994 : FEB, VOL. 15:1, p. 37-45 |
| Asiasana: | TOURISM COMPANIES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | This paper describes a simple but effective approach to the analysis of the market environment. In making this claim it departs from the existing literature in two major respects. First, it attempts to take a reasonably involved marketing technology and find a way of simplifying it and making it workable in the context of the smaller enterprises that predominate in the tourism sector, and second, it sets the application of the derived approach in the context of a self-help, or do-it-yourself management learning activity. |
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