haku: @author Li, J. / yhteensä: 14
viite: 11 / 14
| Tekijä: | Li, J. |
| Otsikko: | Experience effects and international expansion strategy of service MNCs in the Asia-Pacific region |
| Lehti: | Management International Review
1994 : VOL. 34:3, p. 217-234 |
| Asiasana: | EXPERIENCE STRATEGY SERVICE |
| Kieli: | eng |
| Tiivistelmä: | this paper analyzes the international expansion strategies of service multinational corporations (MNCs) in the developing countries of the Asia-Pacific region, using data on 180 large MNCs in ten service industries over the 1980-1986 period. The results of a logistic regression model show that international experience has a significant effect on the international expansion strategies of service MNCs in the Asia-Pacific region. Two factors that may enhance or limit the ability of firms to expand, culture and firm size, are examined. |
SCIMA