haku: @author Johnson, E. / yhteensä: 14
viite: 9 / 14
| Tekijä: | Chapman, G. Johnson, E. |
| Otsikko: | The limits of anchoring |
| Lehti: | Journal of Behavioral Decision Making
1994 : DEC, VOL. 7:4, p. 223-242 |
| Asiasana: | DECISION MAKING LOTTERIES PREFERENCES |
| Kieli: | eng |
| Tiivistelmä: | Anchoring and adjustment is a pervasive bias in which decision makers are influenced by random or uniformative numbers of starting points. As a means of understanding this effect, we explore two limits on anchoring. In Experiments 1 and 2, implausibly extreme anchors close to the expected value of the lotteries evaluated. In Experiments 2 and 3, anchoring occurred only if the anchor and preference judgment were expressed on the same scale. |
SCIMA