haku: @freeterm MANAGEMENT, UNTERNEHMENSSTRATEGIE / yhteensä: 14
viite: 11 / 14
| Tekijä: | Maljers, F. A. |
| Otsikko: | Inside Unilever: the evolving transnational company (multinationale Unternehmung) |
| Lehti: | Harvard Business Review
1992 : SEP-OCT, VOL. 70:5, p. 46-50, 52 |
| Asiasana: | |
| Vapaa asiasana: | MANAGEMENT, UNTERNEHMENSSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Unilever is both formal and flexible, both centralized to exploit economies of scale and decentralized to respond to local markets. The story behind this worldwide company's flexible organization and the managers who make it so successful. |
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