haku: @author Sheth, J. N. / yhteensä: 14
viite: 5 / 14
| Tekijä: | Sheth, J. N. Sharma, A. |
| Otsikko: | Supplier relationships: emerging issues and challenges (Zuliefererbetriebe) |
| Lehti: | Industrial Marketing Management
1997 : MAR, VOL. 26:2, p. 91-100 |
| Asiasana: | |
| Vapaa asiasana: | LIEFERANT, MARKETINGSTRATEGIE, UNTERNEHMENSSTRATEGIE, EINKAUF |
| Kieli: | eng |
| Tiivistelmä: | This article focuses on the relationship that firms need to develop with their suppliers. Effective relationship with suppliers will provide firms with next generation competitive advantage. Toward this purpose, the article discusses the reasons for the emergence of relationship marketing and the future academic research needed in this area. This article concludes that organizational buying is dramatically shifting from the transaction oriented to the relational oriented philosophy, and will shift from a buying process to a supplier relationship process. |
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