haku: @author Zufryden, F. S. / yhteensä: 14
viite: 9 / 14
| Tekijä: | Zufryden, F. S. |
| Otsikko: | A Logit-Markovian model of consumer purchase behavior based on explanatory variables: Empirical evaluation and implications for decision making. |
| Lehti: | Decision Sciences
1981 : OCT, VOL. 12:4, p. 645-660 |
| Asiasana: | BRAND LOYALTY CONSUMER MARKETS MARKETING MODELS MARKOV CHAINS PURCHASING |
| Kieli: | eng |
| Tiivistelmä: |
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