haku: @indexterm BALTIC SEA / yhteensä: 14
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| Tekijä: | Mykletun, R. J. Crotts, J. C. Mykletun, A. |
| Otsikko: | Positioning an island destination in the peripheral area of the Baltics: a flexible approach to market segmentation |
| Lehti: | Tourism Management
2001 : OCT, VOL. 22:5, p. 493-500 |
| Asiasana: | Segmentation Tourism Market research Baltic Sea |
| Kieli: | eng |
| Tiivistelmä: | Drawing from a large database of visitors to an island destination in the Baltic Sea, this study employed a flexibility approach to identifying the destination's most valuable visitor segments as well as the destination's relative ability to satisfy each of them. Results of a series of multiple logistic regression functions revealed that country of residence (Denmark, Germany and Sweden) was the most salient factor to consider in discriminating between high versus low spenders, visitor reportedeasures of satisfaction, value and probability of repeat patronage. In this data nationality was shown to be a consistently better predictor of the study's dependent measures than household income, education, age, travel party composition and travel purpose. |
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