haku: @freeterm customer satisfaction / yhteensä: 14
viite: 13 / 14
Tekijä: | Backhaus, K. Bauer, M. |
Otsikko: | The impact of critical incidents on customer satisfaction in business-to-business relationships |
Lehti: | Journal of Business-to-Business Marketing
2000 : VOL. 8:1, p. 25-54 |
Asiasana: | BUSINESS-TO-BUSINESS |
Vapaa asiasana: | CRITICAL INCIDENTS CUSTOMER SATISFACTION |
Kieli: | eng |
Tiivistelmä: | From preliminary empirical studies, the authors know that critical incidents have a significant impact on customer satisfaction. To analyze this impact, a complementary attribute- and incident-based approach is used. |
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