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| Tekijä: | Baker, M.J. Ballington, L. |
| Otsikko: | Country of origin as a source of competitive advantage |
| Lehti: | Journal of Strategic Marketing
2002 : JUN, VOL. 10:2, p. 157-168 |
| Asiasana: | COMPETITIVE ADVANTAGE PRODUCT IMAGE |
| Vapaa asiasana: | COUNTRY OF ORIGIN |
| Kieli: | eng |
| Tiivistelmä: | In an increasingly competitive global market it is becoming more and more difficult to establish a sustainable competitive advantage (SCA). One attribute that offers the potential for an SCA in both home and foreign markets is the country of origin or product country image. This was confirmed by a review of the literature and the Australian Made campaign. |
SCIMA