haku: @author Singh, N. / yhteensä: 14
viite: 4 / 14
Tekijä: | Singh, N. Zhao, H. Hu, X. |
Otsikko: | Cultural Adaptation on the Web: A Study of American Companies´ Domestic and Chinese Websites |
Lehti: | Journal of Global Information Management
2003 : JUL-SEP, VOL. 11:3, p. 63-80 |
Asiasana: | INTERNET CULTURE ELECTRONIC COMMERCE INTERNATIONAL BUSINESS |
Vapaa asiasana: | Website Cultural Adaptation |
Kieli: | eng |
Tiivistelmä: | The authors argue that Web marketers seldom adapt their websites to diverse consumer segments. They discuss the issue of cultural adaptation on the Web using American companies´domestic websites and their Chinese counterparts, since previous studies have indicated significant differences in the cultural values of the two countries. Additionally, China is a prominent factor in Internet usage in Asia and online trading. The authors present a framework to measure cultural adaptation on the Web and implications. |
SCIMA