haku: @author Shaw, D. / yhteensä: 14
viite: 8 / 14
Tekijä: | Shaw, D. Shiu, E. |
Otsikko: | Ethics in consumer choice : a multivariate modelling approach |
Lehti: | European Journal of Marketing
2003 : VOL 37:10, p. 1485-1498 |
Asiasana: | CONSUMER BEHAVIOUR DECISION MAKING ETHICS MODELS |
Kieli: | eng |
Tiivistelmä: | This article examines ethical consumers and their decision-making process. Article also examines which special demands these ethical consumers create for marketers. Artilce considers a results of a national UK survey about ethical consumers. It also shows important factors which influence ethical consumers´ choices. |
SCIMA