haku: @indexterm FREE RIDERS / yhteensä: 14
viite: 5 / 14
| Tekijä: | John, A. Klein, J. |
| Otsikko: | The boycott puzzle: consumer motivations for purchase sacrifice |
| Lehti: | Management Science
2003 : SEP, VOL. 49:9, p. 1196-1209 |
| Asiasana: | Consumer behaviour Free riders Trade sanctions |
| Kieli: | eng |
| Tiivistelmä: | A boycott in never far from a company's exchanges with its customers. Researchers in marketing need to understand consumer protest behaviour, both to aid nongovernmental organization's (NGOs) who wish to organize boycotts, and to assist managers who wish to develop appropriate strategic responses. Boycotts, like many other instances of collective action, are subject to free-rider and small-agent problems: there appears to be little or no motivations for an individual to participate. Yet they assuredly occur. An economic and psychological approach is taken in this article to the study of boycotts. |
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