haku: @author Choi, J. / yhteensä: 14
viite: 5 / 14
| Tekijä: | Lee, S.M. Choi, J. Lee, S-G. |
| Otsikko: | The impact of a third-party assurance seal in customer purchasing intention |
| Lehti: | Journal of Internet commerce
2004 : VOL. 3:2, p. 33-51 |
| Asiasana: | Consumer behaviour Electronic commerce Risk |
| Kieli: | eng |
| Tiivistelmä: | Although e-commerce is evolving at an incredible speed, asymmetric information and opportunism have increased online purchasing risks and market inefficiences. The lack of face-to-face contact and the inability of the customer to touch and feel tangible products necessiate that online business must provide customers with reliable information and convince customers of their trustworthiness. While the research on third-party assurance seals (TPAS) is not new, the effectiveness of TPAS has not been persuasively addressed by empirical studies. This study is different from previous efforts in that it is comprehensive because it combines consumer trust, perceived risk and influences of TPAS in the B2C e-commerce context. |
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