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| Tekijä: | Leonidou, L.C. Palihawadana, D. Talias, M.A. |
| Otsikko: | British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison |
| Lehti: | European Journal of Marketing
2007 : VOL. 41:7/8, p. 786-820 |
| Asiasana: | consumer behaviour USA Asia China United Kingdom |
| Vapaa asiasana: | country of origin |
| Kieli: | eng |
| Tiivistelmä: | The study aims at identifying differences in consumers' evaluations (henceforth as: cons-evals.) of goods made in either the USA or China at different levels of analysis, at tracing variations in cons-evals. as to various cues characterizing U.S. or Chinese goods, and at comparing cons-evals. btw. U.S. and Chinese goods at different levels of analysis and accross different product cues. Significant differences are found in cons-evals. across the various levels of analysis, caused mainly by the brand. |
SCIMA