haku: @author Brownlie, D. / yhteensä: 14
viite: 2 / 14
| Tekijä: | Brownlie, D. |
| Otsikko: | Tales of prospect past: on strategic fallacies and uncertainty in techonoly forecasting |
| Lehti: | Journal of Marketing Management
2009 : VOL. 25:5-6, 401-429 |
| Asiasana: | history of economic thought technological forecasting uncertainty |
| Kieli: | eng |
| Tiivistelmä: | The paper contributes to the 25th anniversary celebrations by inviting readers to share a journey back to the early 1980s when the future of marketing as an academic discipline remained unclear. |
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