haku: @author Fahey, L. / yhteensä: 14
viite: 5 / 14
| Tekijä: | Day, G. S. Fahey, L. |
| Otsikko: | Putting strategy into shareholder value analysis. |
| Lehti: | Harvard Business Review
1990 : MAR-APR, VOL. 68:2, p. 156-162 |
| Asiasana: | SHARE VALUATION STRATEGY COMPETITION |
| Kieli: | eng |
| Tiivistelmä: | Shareholder value analysis is discussed. Its contribution to company planning is examined. Some managers criticize it as too restrictive, too easily manipulated, or too dependent on subjective forecasts. Basic shortcomings at the heart of these criticism are found not in the technique itself but in the way most companies apply it. Shareholder value analysis is described as a method which can translate a strategy into cash flow , but only when the underlying assumptions are carefully considered. The importance of broadening the range of strategy alternatives and testing their sensitivity to changes in cash inflows and outflows is highlighted. |
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