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Tekijä: | |
Otsikko: | Making Europe compete internationally |
Lehti: | InterMedia
1987 : MARCH, VOL.15, p.3-4 |
Asiasana: | |
Vapaa asiasana: | Common market, Marketing strategy, Standardization |
Kieli: | eng |
Tiivistelmä: | The European Commission is to publish a Green Paper this year on implementing a common market for telecommunication services. The rapid growth and change of technology require new marketing strategies.In A Telecommunications Policy for Europe, UNICE represents the views of telecoms equipment manufacturers and users. The Roundtable Of European Industrialists 'Clearing the Lines gives the users' viewpoint.Both stressed the need for standardised equipment specification, and urged more coordination in developing European telecoms services. |
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