haku: @author Wood, R. / yhteensä: 14
viite: 9 / 14
| Tekijä: | Darling, J.R. Wood, R. |
| Otsikko: | A longitudinal study comparing perceptions of U.S. and Japanese consumer product in a third/neutral country: Finland 19 75 to 1985. |
| Lehti: | Journal of International Business Studies
1990 : VOL. 21:3, p. 427-450 |
| Asiasana: | CONSUMER RESEARCH USA JAPAN FINLAND |
| Kieli: | eng |
| Tiivistelmä: | Examination of Finnish perceptions of US and Japanese consumer products and marketing efforts. Study of Finnish consumers. Research hypotheses and methodology. Results. Changes in Finnish preferences. Eleven Tables illustrate the study. |
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