haku: @author Schmeisser, W. / yhteensä: 14
viite: 13 / 14
| Tekijä: | Schmeisser, W. |
| Otsikko: | Internationalisierung beeinflusst Management und Unternehmenskultur. |
| Lehti: | Management-Zeitschrift Industrielle Organisation
1991 : VOL. 60:12, p. 76-79 |
| Asiasana: | INTERNATIONALIZATION INTERNATIONAL BUSINESS CORPORATE CULTURE MANAGEMENT MANAGEMENT DEVELOPMENT |
| Kieli: | ger |
| Tiivistelmä: | Multinational firms have several advantages in comparison to companies whose activity is confined to a country or a region. However, even economically sound firms fail very often to globalize their business, because they underestimate the cultural characteristics of countries. For example, the life cycle of a product can be extended through developing international markets. The management, organizational culture and the structure of the organization should be adapted to the specialities of a new markets taking into consideration the cultural features , values, standards and beliefs of other countries. |
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