haku: @indexterm COMPETITIVENESS / yhteensä: 1400
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Tekijä: | Buhalis, D. |
Otsikko: | Marketing the competitive destination of the future. |
Lehti: | Tourism Management
2000 : FEB, VOL. 21:1, p. 97-116 |
Asiasana: | Tourist industry Tourism Competitiveness Economic geography Regional development |
Kieli: | eng |
Tiivistelmä: | This paper explains the destination concept and attemts to synthesise several models for strategic marketing and management of destinations. |
SCIMA