haku: @indexterm COMPETITIVENESS / yhteensä: 1400
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Tekijä:Jarach, D.
Otsikko:The digitalisation of market relationships in the airline business: the impact and prospects of e-business
Lehti:Journal of Air Transport Management
2002 : MAR, VOL. 8:2, p. 115-120
Asiasana:Airlines
Electronic commerce
Internet
Competitiveness
Digital technology
Vapaa asiasana:e-commerce
e-business
WWW
Kieli:eng
Tiivistelmä:Internet potentially permits carriers to get significant economic and competitive benefits beyond those simply coming from e-commerce. A wider e-business perspective may assure a one-to-one relationship with target customers, with a consequential fine-tuning of a firm's system offer.
SCIMA tietueen numero: 230121
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