haku: @indexterm COMPETITIVENESS / yhteensä: 1400
viite: 32 / 1400
Tekijä:Claver-Cortés, E.
Molina-Azorín, J. F.
Pereira-Moliner, J.
Otsikko:Competitiveness in mass tourism
Lehti:Annals of Tourism Research
2007 : JUL, VOL 34:3, p. 727-745
Asiasana:tourism
hotel and catering industry
competitiveness
empirical research
Spain
Vapaa asiasana:sun and sand mass tourism
lifecycle model
Kieli:eng
Tiivistelmä:Benidorm is a second-generation sun and sand mass tourism destination in Spain. This paper provides an analysis of evolution and competitive situation of this kind of traditional mass tourism regions. The results illustrate strategies how hotels in the case area can maintain and improve their competitiveness to meet the current needs of tourists. The analysis proves that all second-generation destinations are not doomed to decline over time.
SCIMA tietueen numero: 267242
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